But as all billboards become screens, and as all still images become moving images, then, in time, I figure there will be nothing more than 'a logo against moving images on screens'.
Admittedly, I am not thinking next week, but maybe in 10 years' time.
The one slight anomaly to this is that, even though they still print god-awful US 1 sheet posters for SPECTRE et al, the number of dated variations, with and without the IMAX listing, is actually going UP.
Moonraker had five distinct poster designs for the US campaign - not counting the 1-Stops. SPECTRE had three designs, but about four to six variations of each. Same with Skyfall. I still don't have my head around that thinking yet.