22 replies to this topic

[Hockey Mask]

With the Skyfall US box office is likely to finish somewhere between $200 and $250 million and the world box office to finish above $850 million do you think Bond has peaked? Obviously Skyfall will be eclipsed at some point down the line but do you think it will be Bond 24 that does it? Skyfall came off of a four year hiatus with a veteran Bond and massive advertising, including the Olympics. Bond 24 with be coming off of a 2 or 3 year break, again with Craig, more massive advertising but no Olympics and now the huge box office success and critical praise.

I feel like we are repeating history and Bond 24 will recall the mammoth success of Thunderball coming off of Goldfinger. Your thoughts?

Edited by 00Hockey Mask, 21 November 2012 - 02:35 PM.

[thecasinoroyale]

I'm not sure if Bond 24 will eclipse 'Skyfall' - Bond has been huge this year, reminding people just how relevant and exciting he is for all ages and all audiences with the 50th year and so 'Skyfall' has had the biggest marketing build up in history I think for people to really take the film to heart.

Couple with that the advances in home entertainment, competetive films, the economy etc, it's far different to what it was in 1965 for 'Thunderball' coming to overtake 'Glodfinger'...or 'Goldfinger' as I call it.

Back then there was nothing to rival James Bond entertainment at the cinema in anyway - no VHS, DVD, social medias, computer games, movie channels etc and there was nothing like James Bond in the cinema, no other explosive franchises, start-studded films or anything. Cinema and entertainment was owned by 007 back then. Now, he has bigger, deadlier and greater competition than ever (I sound like a teaser trailer!), but he has proved he certainly has pulling power 50 years on.

Saying that though, if the cast and crew is right to make a well crafted story, exciting action, memorable characters (old and new) back for Bond 24, I think it has a very good chance to come a good second to 'Skyfall' not having the big 50th build up and other competition in cinemas in 2014/2015 like the new 'Star Wars' film taking audiences and probably a new 'Hobbit' installment...but who knows, you can't beat Bond no matter what other films you like so we'll have to wait and see.

[SecretAgentFan]

I could imagine BOND 24 even surpassing SKYFALL because it will be more of a traditional Bond mission, with everything in place now. And I´m sure that the release strategy will build on SKYFALL, meaning even more theatres booking it, more films moving out of its way on the schedule.

By the way, I think the Olympics had nothing to do with SKYFALL´s box office success. It was just a nice thing to have Bond be included as something absolutely belonging to British culture.

[thecasinoroyale]

You could be right SAF thinking about it - if the running time is about 2hrs, maybe just under, but a solid simple mission - it could be easier for the general public to sit through on repeat viewings, not as hard as 'Skyfall' to casual fans/viewers.

Anything's possible in Bond's world I suppose! Who'd have thought 'Skyfall' would be doing so so well now?!

[YOLT]

225m USA
125m UK
850m WW

These are my estimates. However getting too much will increase the standards for the future films. Any 007 movie without passing 200m USA and 800mWW will be seen as unsucessfull from now on. ( not inflation adjusted ofcourse ).

[Hockey Mask]

By the way, I think the Olympics had nothing to do with SKYFALL´s box office success. It was just a nice thing to have Bond be included as something absolutely belonging to British culture.

There would be no way to translate it to dollars but having Bond and the Queen in front of the world certainly didn't hurt the box office. I think it gave Skyfall a buzz going into the heavy marketing.

Edited by 00Hockey Mask, 21 November 2012 - 04:55 PM.

[SecretAgentFan]

It did not hurt - but at no time was SKYFALL mentioned during that brief clip.

Okay, a "fall from the sky" was done - but the only effect it might have had on audiences watching would have been: ey, that is James Bond, isn´t it?

Only us nerds knew the title of the next film. Or that a new film was coming out.

[mcdonbb]

If Mendes does return I don't see the same momentum with American audiences. Mendes tone is too somber and the tension too relaxed. Even with Witt action needed punch. Brillant film and I liked it but didnt leave the theater pumped. Left that way with CR and Quantum (even though I agree with the critism against Quantum).

Don't think because more British...I liked that and appreciate that.

May be just me I knew way too much going in and I think it ruined it for me. So...

Logan is wrong too. Wish had been Peter Morgan up next and just about any other accomplished director but Craig likes Mendes.

[Hockey Mask]

It did not hurt - but at no time was SKYFALL mentioned during that brief clip.

Okay, a "fall from the sky" was done - but the only effect it might have had on audiences watching would have been: ey, that is James Bond, isn´t it?

Only us nerds knew the title of the next film. Or that a new film was coming out.

I think it was more getting Bond back into the public conciousness in a grand scale. Bond + Queen + Olympics = Grand Scale.
It seemed to roll right into the marketing campaign after that. I think it had a bigger effect than you are giving it credit for.

Edited by 00Hockey Mask, 22 November 2012 - 01:32 PM.

[tdalton]

I don't see the same box office totals for Bond 24 that Skyfall has enjoyed. A big part of what made Skyfall a massive success at the box office was the four year wait between Skyfall and Quantum of Solace, something that the next film won't have going for it (and if they do end up going with a four year gap again, the film will have other things working against it to hurt the box office, such as a change in lead actor as I can't imagine Craig will want to stay on through another four year wait).

[triviachamp]

I should also mention that Connery's and Moore's BO peaked with their 4th films. DAD was Brosnan's highest grossing film as well. Interesting to see if Bond 24 will buck this trend or not.

[Double-0-Seven]

It's hard to say. Skyfall had the benefit of having an established Bond, a four year gap, and happening to land in the 50th Anniversary. There was (and still is) tons of hype surrounding it. It's hard to say how much of this hype will carry over to Bond 24. It may not necessarily surpass Skyfall but it's entirely possible that its box office numbers will be in the same ballpark. Expectations will be high, so as long as Bond 24 is a good quality Bond film then I don't see why it can't reach similar success.

[LordAsriel]

What I'd like for Bond 24 is that the movie becomes the n°1 at the world-wide box office of 2014 or 2015. The last time we had a James Bond movie being n°1 at the world-wide box office was in 1979 with "Moonraker". It would be great if Bond could reach again the top spot. But I don't think that "Skyfall" was as unanimously appreciated as "The spy who loved me" in it's time to make that possible.

[AgenttiNollaNollaSeitsemän]

I really don't care how much Bond movies make, as long as they make enough for EON to keep the series rollin'.

[RMc2]

It did not hurt - but at no time was SKYFALL mentioned during that brief clip.

Okay, a "fall from the sky" was done - but the only effect it might have had on audiences watching would have been: ey, that is James Bond, isn´t it?

Only us nerds knew the title of the next film. Or that a new film was coming out.

Come on, man - you don't need to mention the title as long as it gets cinemagoers excited for James Bond. Which incidentally is why the marketing campaign for SF emphasised the 007 brand over the story (a move also inspired no doubt by the desire to keep the plot under wraps). The Olympics was a massive exposure for Craig's Bond and definitely boosted audience desire for and awareness of a new instalment of Bond.

[tdalton]

It did not hurt - but at no time was SKYFALL mentioned during that brief clip.

Okay, a "fall from the sky" was done - but the only effect it might have had on audiences watching would have been: ey, that is James Bond, isn´t it?

Only us nerds knew the title of the next film. Or that a new film was coming out.

Come on, man - you don't need to mention the title as long as it gets cinemagoers excited for James Bond. Which incidentally is why the marketing campaign for SF emphasised the 007 brand over the story (a move also inspired no doubt by the desire to keep the plot under wraps). The Olympics was a massive exposure for Craig's Bond and definitely boosted audience desire for and awareness of a new instalment of Bond.

I agree, although I think the audience who watched the opening ceremonies knew the title of the film. I doubt that many, aside from Bond fans, turned in just to see the Bond sketch, so most of them no doubt kept watching and saw the first tv spot for the film. I think the sketch with the Queen served to make the audience aware of Bond again (it had been a while since they'd seen him at that point) and then the tv spot further reinforced that there was a new film on the way.

[Hockey Mask]

With the Skyfall US box office is likely to finish somewhere between $200 and $250 million and the world box office to finish above $850 million do you think Bond has peaked? Obviously Skyfall will be eclipsed at some point down the line but do you think it will be Bond 24 that does it? Skyfall came off of a four year hiatus with a veteran Bond and massive advertising, including the Olympics. Bond 24 with be coming off of a 2 or 3 year break, again with Craig, more massive advertising but no Olympics and now the huge box office success and critical praise.

I feel like we are repeating history and Bond 24 will recall the mammoth success of Thunderball coming off of Goldfinger. Your thoughts?

Well, since my original post it looks like Skyfall will hit $300 million in the the US and has aready hit $1 billion around the world.   Mendes + Deakins + Logan + Craig  + Adele + 50th Anniversary + Extended Layoff + London Olympics + Advertising = The Perfect Storm. 

 

Someone change the name of this thread to ...

Bond 24 Destined to Disappoint at the Box Office

Edited by 00Hockey Mask, 30 December 2012 - 10:27 PM.

[bondjames]

Excellent observation above tha the 4th Bond film for any actor tends to be that peak. With that fact in hand, I believe Bond 24 will hit a new peak for Bond box office, for the following reasons:

 

1. Skyfall introduced much of the world to James Bond in the cinemas for the first time (a lot of its success was due to the worldwide box office)

 

2. Eon will go crazy in promotion on Bond 24 - and will up the ante and budget

 

3. I forsee a Moonraker, You Only Live Twice, Tomorrow Never Dies spectacle with a possible Blofeld like Quantum head threat, which should stoke interest - think world domination - it's time for this again and Austin Powers is dead so they don't have to fear going there again

 

4. The 4 year gap did not help the box office - I think it actually hindered it - a 2 year gap will create a lot of interest

 

5. They need to get the cast and the plot right. They need to stay with the relative unknowns for the main cast and not go down the big names route - Javier Barden nothwitstanding

 

6. I don't know why Skyfall was such a hit - I think a lot of it may have had to do with Craig - I think he's just become accepted globally as James Bond and that's a great thing - it's just what Eon wanted when they made the change from Brosnan - a harder edged, more realistic but still acceptable James Bond - and they've got it now. A lot of it may also be due to the baby boomers going to watch Bond around the world rather than watching it on their little computers or illegally downloading it - Bond is like the Rolling Stones, U2 or Michael Jackson while he was alive - he's been around so long that he just has a multi-generational following, a lot of whom are older people with money who actually spend money in the theatre/or on concerts/cds rather than cheat the system or wait for the blu ray release.

 

Trust me folks - Bond 24 is going to be huge globally - Bond is the 'the' global brand name - it took out everything this year outside the US - keep in mind that the Avengers was boosted by 3 D prices which is not reflective of actual ticket sales

Edited by bondjames, 12 January 2013 - 03:10 AM.

[SecretAgentFan]

I agree. After TSWLM it would have seemed impossible to top that performance. Then came MOONRAKER...

 

Although... I know that this comparison will only raise fear in some people here.

[seawolfnyy]

I think for Bond 24 to outgross Skyfall, it will need to be an equally good film. Remember that QoS failed to outgross CR and that film had a far worse critical reception than Casino. I think if Bond 24 where to be a weaker film overall then it won't outgross Skyfall. Having said that, MR is arguably the one of the worst films in the whole series following arguably one of the best and it did outgross TSWLM. So make of that what you will....

[Professor Pi]

Thunderball, Moonraker, and Die Another Day were all fourth entries in each Bond actor's era and were the biggest grossing of each as well.  I'm expecting more of a Thunderball spectacle as I think the producers will stay away from the bloat of MR and DAD for Bond 24.  I think each Bond movie has outgrossed its predecessor since GoldenEye so I expect that to continue. 

 

Also, if out in 2014 they won't have to compete with Star Trek, Batman, Star Wars, Harry Potter, Avengers, etc. as those franchises have either stopped or will be between entries.

[seawolfnyy]

Thunderball, Moonraker, and Die Another Day were all fourth entries in each Bond actor's era and were the biggest grossing of each as well.  I'm expecting more of a Thunderball spectacle as I think the producers will stay away from the bloat of MR and DAD for Bond 24.  I think each Bond movie has outgrossed its predecessor since GoldenEye so I expect that to continue. 

 

Also, if out in 2014 they won't have to compete with Star Trek, Batman, Star Wars, Harry Potter, Avengers, etc. as those franchises have either stopped or will be between entries.

All except Quantum of Solace, which didn't outgross Casino Royale.

[Professor Pi]

 

 I think each Bond movie has outgrossed its predecessor since GoldenEye so I expect that to continue.

.

All except Quantum of Solace, which didn't outgross Casino Royale.

 

 

Domestically in the U.S. it did, but worldwide, you're right.

 

http://www.the-numbe...hise/James-Bond

 

Adjusting for inflation is also another story.

 

http://www.007james..../box_office.php