4 replies to this topic

[007 Magazine]

GRAHAM RYE takes a look back at a selection of the highly collectable promotional posters used to market the James Bond films in cinemas around the world and on the high streets of the UK.

• JAMES BOND IS BACK TO BACK!
  James Bond double-bill posters from the golden age of cinema-going.
• JAMES BOND DOUBLE-O-SEVEN DOWN UNDER!
  How the James Bond films of the 1960s were marketed in Australia.
• JAMES BOND FESTIVALS AND SEASONS!
  Far more than a double dose of Double-O-Seven.
• JAMES BOND IN THE CINEMA!
  Cinema front of house displays.
• JAMES BOND IN THE NEWSAGENTS!
  Newspaper bills used on newsstands in the UK high street.

APRIL 2012

Available to purchase now at:
http://www.007magazi...ne.htm#posters1

[Gwynplaine]

Is it me, or do Graham Rye's "007 Archive Files" magazines keep getting better and better? The latest - devoted entirely to promotional artworks from around the world - is my without a doubt favourite to date. It's not the biggest, but it is the best. And it's certainly Bond (and beyond)! I've been an avid Bond fan for over 40 years, but there are heaps of illustrations in here I've never encountered before. From the glorious UK double-feature quads (echoing halcyon days for yours truly, whose first dip into the 60s Bonds was via a slew of those double bill re-runs in the early 70s) to the selection of photos devoted to marquees from around the world, every page is a joy. The icing on the cake? The words "Volume 1" atop the front cover. Given that this issue primarily covers the 60s, please don't keep us waiting too long for "Volume 2" (the 70s, 80s and beyond?), Graham!

[Simon]

It is a good issue.

Mr Rye issued an email after advertising its availability saying that the printing wasn't up to scratch so he sourced an alternate printer. There would therefore be a slight delay and so offered apologies. This is vintage Rye and I am sure this very same thing has happened before. In fact, ever since he took over the job, I can only ever remember one issue that was a little on the contrasty side. This was the second large format redish covered issue leading with NSNA.

Anyway, I have seen, and indeed have, the majority of the posters before but he has clearly spent some time removing fold lines and colour correcting these and as such, the colours leap out at you. For the double bills, he has also added some wonderful bits of information and also the dates of release that I must admit to having struggled to find.

His inclusion of the Australian posters are classics in the use of their childlike hand drawn credits and strap lines. I have not paid any attention to these posters as a collector and will certainly not be adding them to the collection but they were a joy to see and to compare against their US counterparts.

I believe there might be one slight printing error when it came to titling the US and Australian YOLT 1 and 3 sheets - and one of the posters seem to be cropped at the top. Not sure if the latter was intentional but all this does not detract from a cracking issue.

As above, roll on Volume 2.

[Mortenbond]

I really don`t think Mr. Rye`s output is much interesting these days. He used to do great issues on Thunderball, OHMSS and You only live Twice. Now it`s only big pictures and almost no text. He churnes them out wiithout much effort on his part. At least not as much effort as he used to put into 007 Magazine. There are a lot of these "Archive Files", but almost no real "007 Magazines".

[Simon]

To defend Mr Rye's part, the magazines are a different beast these days.

There is precious little new information out there about the history, and whatever New information is paraded around gets digitised pretty bloody quickly, which thereby negates the impact by putting it into magazine format. So, with that information, what could his output be about? For my part, it is about presentation and something that is eminently keep-able. And in this, he excels.

As for effort, while I am no graphic designer, colourist, layout artist or any other number of printing related terms, I am confidently sure, there IS effort.

For my part, I would prefer these magazines to any other non-interested party output.