Craig will appear as 007 when the brand's marketing campaign launches in over 170 countries in September, marking the first ever participation of a Bond actor in the brand's 15-year partnership with the series.
Skyfall producers Michael G Wilson and Barbara Broccoli commented: "The level of collaboration with Heineken is unprecedented. We are excited by the global reach and the creativity that the Heineken team is able to deliver."
Alexis Nasard, chief commercial officer of Heineken, added: "When two great brands like Heineken and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership."
Edited by Mharkin, 08 February 2012 - 08:21 PM.