8 replies to this topic

[Qwerty]

Now on the CBn main page...

Publishers Award For 'Devil May Care' Promotions Team

Colman Getty's Lucy Chavasse and Jill Cotton honoured for campaign for the centenary 007 novel

[zencat]

Congrats Lucy and Jill.

[Double-Oh Agent]

Yes congratulations. They certainly seemed to deserve it considering all the hype and news stories that came out concerning Devil May Care's release. Unfortunately, the only downside was that novel didn't quite match the hype.

[marktmurphy]

Can't argue with that: it was hugely well-promoted. I don't imagine that many book promoters have the sort of budget they had available, but they spent it well!

[Bryce (003)]

Speaking as an attendee of most of the events last year, it was superbly pulled off. Congrats ladies and thanks for the stellar fun.

[spynovelfan]

Well deserved, this. Boats down the Thames and so on - I think it was the biggest and most spectacular book launch in the UK in recent publishing history.

[MkB]

Well deserved. If there's one thing about Devil May Care that deserved an award, it was really the promotion campaigne...

[Loomis]

Well deserved, this. Boats down the Thames and so on - I think it was the biggest and most spectacular book launch in the UK in recent publishing history.

Shame about the book, though.

And I'll add that the promotions team was ever so slightly helped by Fleming's centenary, not to mention the moderate pulling power of James Bond on the British public. That Sebastian Faulks is a rather bigger name than, say, Raymond Benson might have helped as well. Fish in a barrel, really.

DEVIL MAY CARE rather sank like a stone in America, didn't it? Funny, that.

[Qwerty]

DEVIL MAY CARE rather sank like a stone in America, didn't it? Funny, that.

It didn't get an ounce of the same kind of promotion that it did in the UK, hence the relative marketing failure.

Sure there were book displays in the Borders, Barnes & Noble, etc... stores during the launch week, but besides that...